Appearance Matters, So Stop With The Baggy Clothes – Air Tailor
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Appearance Matters, So Stop With The Baggy Clothes


Real sorry, MJ...

“Don’t judge a book by its cover” – we’ve all heard the phrase before. The sentiment of this old allegory still rings true today; however, in the fast-paced, dog-eat-dog world of 2016, there are a million and one things fighting for our attention and we often simply have no choice but to make a snap judgment. And while “it’s what’s inside that matters” is a nice idea – is it really all that matters? Wouldn’t it be reasonable to assume that what’s on the outside is merely a reflection of what’s on the inside?

55% of a person’s opinion is driven by physical appearance and first impressions are formed within seven to 17 seconds

I’m sure we’d all like to be judged solely on our heart and merit – but the harsh reality is that in modern society people have a lot of reading options and they may not be inspired to crack a book open unless the cover looks appealing to them. When it comes to how you look, the same rule applies. As a matter of fact, studies have shown that 55% of a person’s opinion is driven by physical appearance and first impressions are formed within seven to 17 seconds. There are tons of charts and graphs explaining this, but I think you get the picture: appearance matters. In particular, it’s your clothes that say the most about you. When you first meet someone, what you wear is really a quick introduction to who you are before you even say anything. Whether you like it or not, people subconsciously categorize you based on what they see. That said, fit has a whole lot to do with how your style is perceived. Baggy clothes can make you look droopy, which gives the impression that you simply don’t care – see the difference here: 

@articlesofstyle shows the big difference that alterations can make – what a transformation #ThePerfectFit

A photo posted by Air Tailor (@airtailor) on


One of the great things about living in the 21st Century is how widespread self-expression and individuality has become. In recent years, the Internet, social media, exponential brand increase, as well as many technological breakthroughs on the manufacturing side of the fashion industry have made cultivating personal style easy, affordable, and desirable to the general public. However, one thing that fashion technology cannot hope to alter any time soon is the wide variety of shapes and sizes its consumer comes in. Most people can relate to trying on an article of clothing that they were sure they were going to love… only to find that the fit was slightly off.

It is cost ineffective for most brands to make sizing charts much more intricate than XS/S/M/L.
While tailoring is an age-old art, many people don’t have a tailor they can trust near them… and even if they do, many can’t afford the pricing or simply do not have the time to spare. That’s where Air Tailor comes in. Put simply, we are the affordable solution to making clothes fit. We'll give you super simple, but bullet-proof, visual instructions that guide you in preparing your clothes for alteration. We don’t use tailoring jargon that’s hard to understand. We get you, and we understand that you just want well-fitting clothes. After a few quick SMS texts back and forth, you’ll have perfect fitting clothes in no time.


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